Smartree’s activity began in 2000 with the launch of the first online recruitment service in Romania www.resurseumane.ro (sold in 2004 to BestJobs) and the first Payroll BPO Service. Since then, the company had a steady growth, becoming a market leader in the segment, with a very strong reputation, brand awareness and diverse portfolio of customers, mostly in the multinationals segment.
The first major contract for Smartree was signed in 2002 with one of the leading GSM operators in Romania. Smartree delivered a full suite of HR management software and, since then, some of its clients became companies with paperless HR operations.
In 2003, due to the expansion of the activities throughout the country, Smartree took the decision to open regional service offices in Constanta, Timisoara, Pitesti and Brasov. This move allowed Smartree to be close to the new wave of industrial customers, mainly in the automotive sector.
Smartree became the only partner in Romania of ADP Streamline (Automatic Data Processing, Inc. – NASDAQ: ADP), the largest outsourcing company in the world (www.adp.com) in 2007. Based on this contract, Smartree is operating, as a subcontractor, all the Romanian payroll accounts of the Global Contracts managed by ADP. The contract was awarded after a thorough due diligence performed by ADP in all operational areas including quality assurance, data security and technical capabilities. Since then, ADP Streamline performes permanent audits for verifying the high level services offered by Smartree.
In 2008, Smartree developed a third generation of HR management software rebranded as MyStaff™. This process allowed the development of a state-of-the art HR process management platform, offering Smartree a significant competitive advantage when combined with its core BPO service.
In 2010, the company was bought by the Polish investment fund, Enterprise Investors. The transaction between Smartree and Enterprise Venture Fund I (EVF I), the venture capital fund administrated by Enterprise Investors, was the first of its kind in Romania.
Between 2010 and present times, Smartree managed to constantly increase its customer base and become a preferred HR partner for more companies in Romania, increase its services standards, offer more and more services and software modules, but also offer the best of breed security and technology standards.
The company diversified its services with Temporary work in 2010, which has become an important part of the business. Smartree covers all the aspects needed for temporary work and integrates it with payroll account, so that the client has all the salaries correct and in time calculated for both permanents and temporary employees.
Using its expertise in payroll and personnel administration, Smartree managed to become a serious player in Temporary work field and today is the chosen supplier by many companies.
Aside from the MyStaff software modules Personnel, Payroll, Time, Employee Self Service, Schedule and Reporting, Smartree launched four new modules in the last years:
In early 2014 Smartree open the fifth territorial office in Cluj-Napoca, move justified by the increased need for quality payroll services in the area, the lately development of significant local business, the presence in the region of Smartree clients as well and the tendency of multinational companies to relocate or open branches in Cluj and surrounding areas.
Currently, Smartree processes 430,000 employees annually and has over 150 clients, mostly multinational companies, and also companies with Romanian capital. Smartree benefits from the experience and expertise of more than 80 specialists in payroll, personnel administration and recruitment. The company’s slogan, strategic HR partner, synthesizes expertise in human resources and a critical importance as partner on area of human resources in general and payroll in particular.
Smartree is the strategic HR partner for every company that aims for the top. Our efforts are permanently focused on increasing the efficiency of human resources processes. Proven results are Smartree’s business card.
Today, Smartree sets the standard for the best practice in several fields of business, including financial and insurance, automotive, medical and pharmaceutical, retail and many more.
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